Best Friend Club Discount Code and Review: Dog Food Recommended by Marco
Ad – paid collaboration containing affiliate links – all opinions are mine and Marco’s
As dog lovers, most of us wish we could do more to help dogs that are less well off than our own pampered pets. Best Friend Club is a new complete dry dog food that operates a subscription model, delivering directly to your door, with feeding plans tailored to your dog. Better still, every purchase supports a dog rescue charity, and you can use my exclusive discount code SOX10 to get 10% off your Best Friend Club subscription – FOR LIFE.
I’ve been trying Best Friend Club with Marco, my extremely fussy husky, and there’s something particularly appealing about this brand beyond the food itself. Its commitment to supporting dog rescue charities and helping dogs find their forever homes makes it a brand I’m keen to support.
If you’re considering trying Best Friend Club, here’s what you need to know, including how Marco got on with the food and why I like the company’s approach to supporting rescue dogs.

Best Friend Club discount code – get 10% off for life
Let’s start with the useful bit!
I’ve teamed up with Best Friend Club to offer my readers an exclusive discount.
Use discount code SOX10 at checkout to get 10% off your Best Friend Club subscription for life.
That means you’ll continue to receive the discount on future subscription deliveries, rather than just getting money off your first order.
Best Friend Club works out a feeding plan based on your dog’s individual needs. You answer a short series of questions about their age, breed, weight and activity levels, and the website calculates how much food they need, how much it will cost and how frequently deliveries should arrive.
You can see the price of your dog’s plan before committing, then enter my discount code to save 10%.
Visit the Best Friend Club dog food subscription service and use code SOX10 for 10% off your subscription.
I particularly like that the discount isn’t restricted to a single delivery. If you find a food your dog enjoys and want to stick with it, it’s nice to know you’ll continue saving money.
My Best Friend Club dog food review – what did Marco think?
Marco is my husky and, like most dogs, he knows exactly what he likes when it comes to food. When we first got Marco, he ate hardly any dog food. He realised that dog treats and cheese existed and tasted better than the food we were offering him. So, he looked at what we were feeding him, gave us a disdainful look and flounced off.
After much perseverance, we finally convinced Marco to eat dog food, but he is still quite committed to bribing us to put grated cheese on his dinner before he’ll touch it.
So I was interested to see how he’d get on with Best Friend Club.
The good news is that he ate it happily. In fact, he seemed to enjoy it more than his usual biscuits, even without his customary grated cheese on top. I’ve put a video on my Instagram of Marco enjoying his dinner. It was gone within minutes, with zero cheese tax required.
That’s a pretty good endorsement from Marco.
I don’t think there’s much point in finding a dog food that looks wonderful on paper if your dog turns his nose up at it. Ultimately, you want something that suits their nutritional needs and that they’re happy to eat.
Marco was more than happy with Best Friend Club, which is always my first consideration when trying something new for him.
As he runs with me every day (against his better judgement), I like knowing that his food is designed to provide complete nutrition for adult dogs.
Of course, every dog is different, and what works for Marco won’t necessarily suit every dog. But based on our experience, he’s certainly given Best Friend Club his approval.

What is Best Friend Club dog food?
Best Friend Club is a UK dog food brand offering complete dry food for adult dogs.
There are currently two recipes to choose from: chicken and salmon. Both are made in the UK, with nutrition advised by Lilly Shepherd, a small-animal vet and university lecturer who is also one of the company’s co-founders.
The recipes provide complete, balanced nutrition for adult dogs from 12 months old.
Some of the nutritional information includes:
- 22% protein in both recipes.
- 17% chicken meal in the chicken recipe.
- 16% salmon meal in the salmon recipe.
- Both recipes are made in the UK.
- No added artificial colours, flavours or preservatives.
I like that the nutritional information and ingredients are clearly available on the website, so you can see exactly what you’re feeding your dog.
The food comes in 2kg and 10kg bags, with the option to buy individual bags or set up a subscription.
One of the things that makes Best Friend Club different is that it works out how much your dog needs rather than simply sending a standard-sized bag at a fixed interval.

How does the Best Friend Club subscription work?
Setting up a Best Friend Club subscription is straightforward.
You start by answering ten questions about your dog. These cover things such as their breed, age, weight and activity level.
Best Friend Club then calculates a suggested daily portion, the cost of feeding your dog and how frequently you need deliveries.
I like the idea of having food delivered according to how quickly your dog gets through it. It should make it easier to avoid those last-minute trips to buy another bag when you suddenly realise the cupboard is empty!
In fact, this is the one element of dog ownership that I find quite irritating. When we need dog treats or cat food, me and Marco run together to the pet shop. Despite having knocked a big box of expensive treats to the floor and proceeded to greedily scoff them all, Marco still seems to be welcome in there. But when we have to buy dog food, it’s a whole ordeal. I have to take the car, try to work out which one he had last time, which one he might want this time and then put cheese on it anyway when my choices are wrong.
Fortunately with Best Friend Club, you manage your subscription online and they send it to you. If you need to change the delivery date, switch between recipes, pause, skip or cancel, you can do this through your account.
There is also the option to start with a 2kg trial for £7.50, which is 50% off the standard 2kg price at the time of writing. This is the first delivery of a subscription plan rather than a completely separate purchase, so make sure you check the terms and cancellation arrangements before ordering.
If you prefer not to subscribe, you can also buy individual 2kg or 10kg bags.
And don’t forget to use SOX10 for 10% off your subscription for life.

Best Friend Club supports dog rescue charities
This is probably my favourite thing about Best Friend Club.
Anyone who follows my blog will know that I’m a big animal lover. I share plenty of adventures with Marco, but I also enjoy supporting organisations that help dogs who aren’t lucky enough to have found their forever homes yet.
Best Friend Club has a genuine commitment to supporting dog rescue charities. It’s certified by Social Enterprise UK and has made supporting rescue dogs part of its business purpose.
Its first charity partner is Fetcher Dog, a registered charity that rescues vulnerable dogs from Bosnia, brings them to safety in the UK and helps them find permanent homes.
Best Friend Club has committed to paying Fetcher Dog £500 a month during its first year, regardless of whether the business makes a profit.
Its longer-term commitment is also written into the company’s constitution. This includes giving 10% of operating profits to dog rescue and, if profits are distributed to shareholders, 50% of those distributed profits.
I think it’s particularly positive that the company has made this a lasting commitment rather than simply running an occasional fundraising campaign.
The impact section of the Best Friend Club website also provides updates on the support given so far, including money passed to Fetcher Dog and meals provided to rescue dogs.
Helping rescue dogs find their forever homes
There’s another aspect of Best Friend Club’s work that I’ve noticed and really like.
I’ve been following the brand on Instagram and have seen them sharing dogs who are looking for homes.
It’s a simple but potentially very effective way of helping rescue organisations reach more people. Social media can make such a difference when it comes to finding the right home for an animal, particularly when a dog needs a particular type of family or living environment.
I love seeing businesses use their platforms to do something positive beyond promoting their own products.
Best Friend Club was inspired by Toast, a rescue dog who was adopted from Spain and became part of the founder’s family. I love the fact that helping other dogs find the same kind of happy ending is now part of the brand’s identity.
You can find out more about the dogs looking for homes through Best Friend Club’s rehoming page, which also links to its charity partner, Fetcher Dog.
Is Best Friend Club dog food worth trying?
Having tried Best Friend Club with Marco, I’d certainly recommend taking a look if you’re searching for a new dry dog food.
The things I particularly like are:
- Marco genuinely enjoys eating it, without judging my choices or demanding the cheese tax.
- The food is made in the UK.
- Nutrition is advised by a qualified vet.
- You can choose between chicken and salmon.
- Feeding quantities and delivery frequency are tailored to your dog.
- You can manage your subscription online (no more driving to the pet shop to lug the massive bag around).
- Every bag supports dog rescue charities.
- There’s an ongoing commitment to helping rescue dogs find homes.
It’s also worth remembering that the current recipes are for adult dogs aged 12 months and over, and the range is currently limited to two dry food options. If your dog needs a specialist diet or puppy food, you’ll need to look at other options.
For me, though, the combination of food that Marco enjoys and a company that is actively doing something to help rescue dogs makes Best Friend Club an appealing option.
And if you’re thinking of giving it a try, don’t forget that you can save money too.
Use my exclusive Best Friend Club discount code SOX10 for 10% off your dog food subscription for life.
Best Friend Club discount code FAQs
Does Best Friend Club have a discount code?
Yes! You can use the exclusive discount code SOX10 to get 10% off your Best Friend Club subscription.
How long does the Best Friend Club SOX10 discount code last?
The SOX10 discount gives you 10% off for the lifetime of your subscription. It isn’t just a discount on your first delivery.
Can I use the Best Friend Club discount code on a one-off order?
The SOX10 offer is for subscriptions, rather than individual one-off bags. Make sure you select a subscription when ordering to use the discount.
Is Best Friend Club dog food made in the UK?
Yes. Best Friend Club’s chicken and salmon dry dog food recipes are made in the UK.
Is Best Friend Club suitable for all dogs?
The current recipes are complete dry foods for adult dogs aged 12 months and over. They are not currently available as puppy food or wet food.
Does Best Friend Club support dog rescue charities?
Yes. Best Friend Club is certified by Social Enterprise UK and supports dog rescue through its charity partnership with Fetcher Dog. It also has a longer-term commitment to directing a proportion of its profits towards dog rescue.
Can I cancel my Best Friend Club subscription?
Yes. You can manage your subscription online, including changing recipes, pausing, skipping deliveries, rescheduling or cancelling.







