Discount Deals on Attractions and Days Out
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Last updated: 18th July 2026
These days, we’re all looking for discount deals on attractions and days out. Let’s face it, a family day out is expensive. Having recently paid the eye-watering full price for the London Eye, I realised I needed to look harder for available money-off offers. So, I thought I’d share them here as well. Some of these have multiple locations nationwide – I’ve tried to put those first. The rest are dotted around the UK, so hopefully there will be at least one place near you with some discounts available.
Some of them are an online discount code, or it might just be that it’s cheaper to book online in advance for school holidays or special occasions. Either way, I’m going to gather all the available price reductions I can find every week and update them in this post. There’s a table below that you can refer to rather than trawling through the post, or have a browse to see what’s available near you. I’ve also put a map in, so you can see which attractions near you currently have discounts available.
I’ve put a section in the end for discounted short breaks that include attraction tickets. These are still quite expensive, but they are a great way to get last minute tickets for things like Warner Brothers Studio Tour. I’ve seen a few people asking how to get hold of last minute tickets for this, and if you’re going to stay nearby anyway then these discounted short breaks are a useful option. You can also check out my weekly list of UK family food & drink deals.
Merlin Twice the Fun Sale
- Two theme parks for the price of one: If you’re planning on going to a theme park this summer, make sure you don’t miss out on visiting a second Merlin theme park completely free. I’ve listed all the websites below – you’ll need to follow the link to the FIRST theme park you’re planning on visiting.
- Dates: Book a Twice the Fun ticket online by 27 July 2026. First visit by 27 July 2026. Second visit by 25 September 2026. Both visits must be pre-booked and attended by the same guests.
- Websites:
- Alton Towers
- Legoland
- Chessington
- Thorpe Park
Cadbury Merlin Discounts
- Up to 50% Off Merlin Attractions: Either I haven’t been eating enough chocolate or Cadbury are keeping this really quiet but I’ve only just heard of this. If you buy specific types of chocolate and enter the batch code on the Cadbury website, they’ll give you between 10% and 50% off tickets to LOADS of Merlin attractions.
- Eligible Chocolate And Available Attractions: Check the FAQ page to see which chocolate is included and which attractions it will get you in to. All the main theme parks and loads of London attractions are listed. I wish I’d seen this before we paid full price for the London Eye.
- Dates: Tickets purchased through the 2026 offer are valid until 30th June 2027.
- Website: Cadbury.
- Note: You have to book in advance to get this discount. You can book up to 11pm the night before your visit, but they do have limited discount price tickets for each attraction, so they advise booking as early as possible.
Cheap Tickets for UK Sea Life Centres
- Offer: Visit Tuesdays to Thursdays until 31st July 2026 and entry tickets are available from just £13 each when you book online in advance.
- Dates: Book by 30th July 2026.
- Websites:
- Sea Life Brighton (£13)
- Sea Life Great Yarmouth (£13)
- Sea Life Hunstanton (£13)
- Sea Life Loch Lomond (15.50)
- Sea Life Scarborough (£13)
- Sea Life Weymouth (15.50)
Oxygen ActivePlay Summer Holiday Pass
- Passport to Play: Unlimited 60-minute Open Play sessions for the whole summer holidays for £35. SEN peaceful play passport and softplay passports for 0-3 year-olds are both available for £20 for the same time period. Available at multiple venues nationwide – check the website for your closest location.
- Dates: 18th July to 31st August 2026
- Website: Oxygen Active Play.
London Theatre Kids Week Free and Half Price Tickets
- Free Theatre Tickets For Under 18s: One child aged 17 or under is free with an accompanying adult who pays full price. Up to two more children are eligible for half-price tickets. Booking is now open and sells out quickly. There may be additional activities before or after some shows as well as the discount.
- Dates: 20th July to 31st August 2026.
- Website: Official London Theatre.
Discounted Longleat Tickets
- Offer: 10% off adult and child tickets to visit Longleat Safari & Adventure Park. You’ll need to book online at least the day before via the below link.
- Dates: 18th July to 1st November 2026
- Website: Picniq
Gulliver’s Theme Park Discounted Entry Tickets
- Offer: Theme Park Tickets from £12.50 each (48% off normal price) – valid at all four Gulliver’s Locations: Milton Keynes, Rother Valley, Matlock Bath, & Warrington.
- Dates: Available to buy until 31 July 2026 (price is subject to change). Can be used for bookings up to 27th September 2026.
- Website: Wowcher
Discounted Edinburgh Dungeon Tickets
- Offer: Brave The Edinburgh Dungeon on Tuesdays to Thursdays before 31st July and entry costs £12.50 instead of the usual £22 when you book online in advance.
- Dates: Book by 30th July 2026.
- Website: Edinburgh Dungeon.
Discounted York Dungeon Tickets
- Offer: Brave The York Dungeon on Tuesdays to Thursdays before 31st July and entry costs £15.50 instead of the usual £23 when you book online in advance.
- Dates: Book by 30th July 2026.
- Website: York Dungeon.
iFLY Indoor Skydiving Birmingham – Discount Price
- Offer: Indoor skydiving experience for one person – includes two flights.
- Price: £22 (usually £79.99 so this is a 72% reduction)
- Dates: I think this one’s just available until it sells out, I can’t see a date range anywhere.
- Note: I’ve done this before at the iFLY in Manchester and it’s genuinely brilliant, BUT when you’re in there they do ask if you want to have additional flights, going notably higher into the tube at an extra cost – so, if going with children I strongly advise setting expectations before you go!
- Website: Wowcher
Cheap tickets for West Midlands Safari Park
- Offer: Discounted tickets to visit West Midlands Safari park. Tickets cost £68 for a family of four (reduced from £83.20) and £17.40 per individual ticket (reduced from £20). Must be booked online in advance via the link below – can be booked the day before at the latest.
- Dates: 18th July 2026 to 13th May 2027
- Website: Picniq
Tiny Town Yorkshire 40% off
- Offer: 90 minutes of imaginative indoor play at any of the three Tiny Town locations for £4.50 for one adult and one child.
- Dates: I can’t find specific dates for this one, so I assume it will be available until it sells out.
- Website: Wowcher
Unreal Paintball, Crewe – 5 people for £5
Offer: I’m not sure how much paintballing usually costs, but this seems like a huge discount. You can get a day of paintballing including 100 balls for five people for £5, or make it 10 people and pay £9.
Dates: I can’t spot the dates on this one so it may be just available until it sells out.
Website: Wowcher
Port Lympne Safari Park Reduced Price
- Offer: Park entry, truck experience and animal adoption pack for 2 people – £60 (17% off) or 4 people £120 (9% off)
- Dates: Available to buy until 31st October 2026 and valid for bookings until 26th November 2026.
- Website: Wowcher.
Conkers Discovery Centre Discounted Family Ticket
- Offer: Family ticket for two adults and two children – £25 (48% discount).
- Dates: Available to buy until 28th December 2026. Valid for visits until 31st December 2026 excluding bank holidays – 26th July to 1st September 2026 also excluded so this offer can’t be used during the school summer holidays.
- Website: Wowcher.
Flamingo Land Reduced Price Single and Family Tickets
- Offer: Tickets from £29 (50% off usual price) – or £97 for four people (58% off normal price). Other reduced price tickets also available.
- Dates: Will be available to buy until 31st October 2026 and valid for visits until 1st November 2026.
- Website: Wowcher
British Motor Museum Kids Tickets for £1
- All child tickets £1: This one is hidden away on the website booking page but I spotted this huge saving for the summer.
- Dates: 25th June to 1st September 2026.
- Website: British Motor Museum.
20% off Dudley Zoo & Castle Entry Tickets
Offer: 20% off a family of 4 ticket or 15% off each individual ticket when you book online by the day before at the latest using the link below. Family ticket reduced from £65.35 to £52.25 (20% off). Adult tickets reduced from £20.90 to £17.75 and child tickets reduced from £15.40 to £13.10.
Dates: 18th July to 31st December 2026.
Website: Picniq
Charnwood Forest Reduced Price Afternoon Tea
- Offer: Afternoon tea and walk with alpacas – £36 for one (27% off), £68 for two (31% off)
- Dates: Will be available to buy until 27th November 2026. Can be redeemed on bookings until 27th December 2026.
- Website: Wowcher.
Get to Know Animals Epping Forest Entry Just £5
- Offer: Entry tickets for £5 (47% off).
- Dates: Available to buy until 31st July 2026. Ticket is valid for bookings until 31st August 2026.
- Website: Wowcher.
Willow Tree Family Farm Money Off Alpaca Walk & Cream Tea
- Offer: Alpaca Walk & Cream Tea £14 for one (53% off), £26 for two (57% off)
- Dates: Website states that this is available to buy until 29th September 2026, BUT it also says you must book by 1st September 2026 which is a bit confusing. Can be redeemed on bookings until 30th October 2026.
- Website: Wowcher.
Bodmin Jail Museum, Lego Exhibition & Jail Tour – Reduced Price Entry
- Offer: Entry from £9.50 per person or £53 for a family of four (21% off)
- Dates: Available until 8th September 2026.
- Website: Wowcher.
Winter Glow at Malvern Showground (Christmas Attraction)
- Offer: 50% off if you book for weekends in November – including light trail, UV crazy golf and ice skating. Discount automatically applied at checkout if you book to visit on the below dates:
- Dates: 20th to 22nd and 27th to 29th November 2026. Booking available now until all tickets sell out for these dates.
- Website: Winter Glow.
- Review: Plutonium Sox Review of Winter Glow.
Discounted Short Breaks With Attraction Tickets
Warner Brothers Studio Tour Discounted Tickets & Accommodation
- Accommodation and tickets: One night hotel stay with breakfast and attraction tickets from £81 per person – or stay for two nights from £55 per person per night. Last minute studio tour tickets available.
- Dates: From 14th June 2026.
- Website: Holiday Extras UK Short Breaks.
Paultons Park Second Day Free
- Second Park Day Free: Buy park tickets for one day along with your accommodation and breakfast and the second day’s park ticket is free.
- Dates: Good availability throughout the summer.
- Website: Holiday Extras UK Short Breaks.
UK Discount Deals on Attractions and Days Out – Worth Knowing
Great British Summer Savings: Starts 25th June 2026
From 25th June to 1st September 2026, the government is cutting VAT from 20% to 5% on:
- Children’s meals in restaurants, cafes, and pubs
- Children’s tickets for cinemas, theatres, concerts, and shows
- Tickets for everyone at days out and attractions like soft play centres, adventure centres, theme parks, museums, and zoos
That means family days out should get noticeably cheaper at any venue that passes the saving on, and if you’re buying food in an attraction restaurant, that should be a bit cheaper too. The scheme is designed to cover the school summer holidays across the whole UK.
Not every business will pass the full saving on, so it’s worth checking and comparing prices before you decide where to go for a family day out.
