Pure Pet Food review

[AD] Pure Pet Food was sent to us free of charge and I was compensated for my time.

Dogs are funny creatures aren’t they? Bubbles is a fussy eater. That is to say that she’s fussy about dog food. She’s notably less fussy about titbits, scraps, rubbish she finds on the floor and poo from any animal. That all seems to go down a treat. Yet dog biscuits without a bit of added flavour? Not a chance. So when Pure asked if we wanted to try out their healthy, human quality dehydrated dog food, we were up for the challenge.

dog sitting on large log

About Pure Pet Food

Pure was founded by Matt and Dan, who couldn’t believe that people felt they had to feed their pets food they wouldn’t eat themselves. They believed that dogs and cats should be able to eat a high quality, varied diet just like us. After the initial development stages, the idea soon caught on and Pure now have a loyal customer base. In fact, they have so much belief in their business that they turned down an offer on Dragon’s Den!

These days, Pure produce freeze dried recipes that allow meat to be dehydrated and preserved without exposure to high temperature or pressure. Using this method, there’s no need for preservatives either. Pure have won various awards and accolades along the way and they’re approved by PETA and certified by both animal and human food authorities.

Three boxes of Pure dog food

How to use Pure Pet Food

We’ve always fed our dogs on a mixture of dry and tinned food. Pure Pet Food is completely different. Because it’s freeze dried, it comes as a powder with some small pieces of vegetables in it. Instructions are on the side of the pack to tell you how much to feed your dog, depending on its weight. Bubbles hasn’t been weighed at the vets recently, so I entered into a battle between me, the dog and the bathroom scales. In the end, I managed to weigh her and work out how much food she needed.

Once you know the dog’s weight, you add the correct number of scoops of food to a bowl. Then, use the scoop to measure out the required amount of water. Next, you just leave it for a few minutes to rehydrate before it’s ready to eat. One small, 500g box of dog food makes 2kg of fresh food when water is added. It’s a really lightweight, practical way to feed the dog. As soon as I saw it, I knew it would be ideal for when we’re camping and lugging around dried dog food is impractical.

The verdict

As advised, we started slowly with Pure food. Bubbles had just one scoop added to her biscuits. We increased that gradually, until she was eating Pure food alone. She tried out the chicken dinner and Duck Delight varieties. Before I go on, I need to tell you that Bubbles is definitely a fan of her new food. So, posing for this photo before eating her dinner took all her willpower. She is a very good girl.

In complete contrast to the slightly sulky way she usually eats her biscuits, Bubbles wolfs down her new food. That said, she does have some feedback for Matt and Dan. Each time she eats her dinner, she always leaves the small, white pieces of vegetable. I think these are parsnips. It appears she’s not keen on parsnips.

Will we carry on using Pure Pet Food?

When we first started this trial, I didn’t think this was going to be for us. We have always fed the dogs on good quality biscuits with a bit of tinned food mixed in and they’ve been healthy and happy. Now I’ve tried it though, I have a slightly different opinion. I think we’ll probably end up feeding this alongside biscuits instead of using the tins. It’s clearly healthier and a lot more practical. I also like the fact it is PETA approved.

For camping trips, we’ll probably just use Pure. It’s so much more practical than lugging dog biscuits around that it’s a no-brainer really. As for whether we move entirely to Pure, the jury is still out. What I can say though, is that I recommend giving Pure a try if you are looking for good quality food for your pet. For more information, head to the Pure Pet Food website.

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[AD] Pure Pet Food was sent to us free of charge and I was compensated for my time.

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